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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 784Brown
- 258Blue
- 153Hazel
- 136Green
- 21Grey
Skin Tone
- 467Medium
- 463Light
- 200Fair
- 105Olive
- 79Deep
Skin Type
- 787Combination
- 171Normal
- 168Oily
- 162Dry
- 51Sensitive
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1753 results
Good
Skin Tone Medium
Skin Type Dry
Eye Color Brown
Verified Reviewer
Reviewed at
Perfect for people with combo skin, if you're looking for something that isn't over drying but also isn't super dewy looking this is amazing. The coverage is medium to build able coverage .
Loveeee
This is a really good foundation! It sets on the skin really nicely, and there is a slightly dewey effect without looking sweaty.
It's okay
Skin Tone Medium
Skin Type Oily
Eye Color Hazel
Verified Reviewer
Reviewed at
The foundation is okay, but not the best for oily skin. I was informed by a Too faced associate that it was replacing the Peach perfect formula and was similar to it. Peach perfect was the best formula they had for oily skin. Born this way foundation is not the same. The foundation lines started forming around my T zone an hour later. It gives full coverage but I wish it was the same formula as the discontinued one.
I would buy this again
Love it goes on smoothly and stays on all day
Great for travel
Skin Tone Fair
Eye Color Green
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] I am a big Too Faced supporter, I love this brand! This foundation is pretty good, the bottle is nice for throwing in your purse or bag for a quick touch up or doing your makeup on the way to your destination. The shade was a little off for me but a great product altogether, the sponge brush top is easy to use and this foundation doesn't have a bad smell which is nice too. Very good coverage too.