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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
833 results
best new eyeshadow
This eyeshadow is amazing! I have purchase two colors, and I want to get all of them!! The texture and application is very unique, and it stays on!! I live in a dry desert climate so I haven't had any issues with it taking too long to dry or creasing. It dries down fairly quickly for me, but I have enough time to blend if I want to. I blend with the brush applicator before if I want a more muted color payoff I use a regular brush to blend.
Gorgeous
This lasts much longer than 15 hours for me, even without primer. The colors are gorgeous. And the application is easier than other liquid eyeshadows. It dries down faster.
Meh
I love everything midnight cowbow!!! Which is why i bought this. I am honestly debating if I should return it because it is pretty… but it has such a weird texture. The brush applicator is nice but it feels bery greasy on the eyelids. Then the drydown is weird and tacky/sticky which makes me feel like the product will crease throughout the day. Not worth the money! I have drugstore liquid eyeshadows that perform better.
Pretty, but not worth it.
Reviews for this looked great, and the colors so pretty so i gave it a try. Even with two different eye shadow primers and multiple attemts at application, it has barley lasted. It does not go on even unfortunatley. And even after layering and trying to blend, it creases within the first couple hours. I wanred to love this and get more colors, but it is a dissappontment. Other brands have better liquid metallic eyeshadows.
Love!
Innovative packaging. I love the duo chrome eyeshadows, so these are right up my alley. I purchased Sugar Twist and Traffic Jam. Beautiful together or as a one and done. I'm coming back for more! These have worn so well on me. No fading, no creasing, no glitter fallout after 12+ hours of wear. These are both so pretty with my green eyes, but Traffic Jam really makes them POP!